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ABN’s business model is as follows:

• ABN is establishing reliable contractual partnering relationships with free-to-air television broadcasters across sub-Saharan Africa.
• ABN is establishing secure contractual sub-distribution and co-production relationships with international programme distributors and producers.
• ABN is set to launch and develop the ABN on-air brand into a compelling "one-stop" proposition to simultaneously secure the substantial loyalty of millions of viewers, international advertising agencies, social responsibility sponsors, and Africa-focused multinational advertisers.
• ABN is planning to make a substantial investment over the course of the next 24 months, building its in-house research capacity.