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Intro » APBF US
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» International Development
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The African Public Broadcasting Foundation - a legally
constituted not-for-profit entity - has been set up to
encourage and stimulate social and economic change across
sub-Saharan Africa through terrestrial free-to-air television
and radio broadcasting. |
Arguably, where sub-Saharan Africa is concerned, public service
broadcasting is one of the most effective and economically
efficient tools that can be used to inform, motivate, and
educate Africans to work for their own development.
The ultimate aim of the African Public
Broadcasting Foundation is to provide sub-Saharan Africas
estimated 600 million people half of whom are under
the age of 18 with an efficient and sustainable public
broadcasting infrastructure that transmits entertaining, informative
and educational programming with which audiences can easily
identify.
Within a global context of free-to-air network television,
sub-Saharan Africas broadcasting industry is the last
frontier in terms of unrealised potential. Addressing its
public service broadcasting needs represents a unique and
stimulating challenge for the African Public Broadcasting
Foundation.
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